A World ‘First’, and Exclusive

A World ‘First’, and Exclusive

For a number of years now, New Sound Center has been co-ordinating a 100%-European project bringing together, among others, LFD Audio (an Essex University spin-off, GB) and colleagues connected to the Max Planck Institute (Cologne, Germany).

Why this collaboration with the absolute cream of sound-reproduction scientists?

Because New Sound Center business is not about selling one or other ‘brand’, but about

providing our customers with the best possible listening experience.

It is collaboration that has borne jaw-dropping and eye-popping fruit.

Previously, with the equipment (Hi-Fi Stereo and High-End) on the market, achieving a natural sound-picture recognizable to the senses as musical and true to life was out of the question.

Now, though, our project is producing equipment that is not only breaking the mould,

but shattering it.

For the first time, we can revel in 3-D, holographic, authentic and natural to the ear,

musical – yes, musical – sound reproduction.

What a boost to our auditive memory!

A listening experience comparable to being physically present at the actual recording.


Everyone who has already luxuriated in this with us here in this tiny corner of Flanders speaks of a totally new musical experience and adventure – a listening revolution.

And it’s ready and waiting to be brought into your own living-room!

(Oh, yes, and at a price much, much lower than you would normally expect.)

Fancy having your senses ravished?

Just call us on 054 339816 or 0479 369462 to reserve your listening session – no strings attached.

Revolutionizing the listening experience

Exclusive World first!


After nearly fifty years of testing, listening to and evaluating innumerable amplifiers, loudspeakers, cables, etc. to offer the very best to our customers at affordable prices,
 we’re still looking ever forward here at New Sound Center.

So much so, indeed, that we’ve spent the past three years in setting up a pan-European project, directed from Flanders in Belgium and hand-in-hand with our industry’s most skilled and inventive designers and builders currently in England and Germany.

The result?
A seismic shift in the listening experience
– more, even, a totally new musical experience for both the living-room and the studio that simply consigns Hi-Fi Stereo and High-End to the dustbin.

Virtual Musical Reality
Authentic, 3-D, holographic, natural-to-the-ear, musical sound reproduction

 Listening now, you’ll swear that your favourite singer, instrumentalist or orchestra is performing right there with you in your living-room, or that you’re actually present at the recording session.                  

We dare to say that at least 35% of what is recorded on a music carrier (tape, CD, LP, streamer or no matter what) was previously inaudible. Now, though – quite literally – you can hear pretty well everything that’s on the carrier, including the harmonics (first, second, third and beyond), over and above the fundamental. And the sound is natural, musical and authentic. At last, we can hear the true voice of both instrument and singer, pure and unadulterated.
Listening, too, is effortless, even for hours on end and even for those with hearing problems.

Come and revel in this exclusive world first with us – revolutionize your listening experience!
Simply call 00 32 479 369462 to reserve your session.

*By the way, prices are very much more reasonable that you would expect
and in inverse ratio to the level of musicality.

‘New Sound’ Center

The only outlet in the whole, wide world
able to offer you the full gamut of

Virtual Musical Reality*products

(*VMR, for short – Authentic, 3-D, holographic, natural-to-the-ear, musical sound reproduction)

P.S. Our ‘Hi-Fi Stereo’ and ‘High-End’ business service and support of course continue unabated.

Virtual Musical Reality


It’s a virtual racing certainty.
Nowhere will you hear more natural and musical

 than at

         1) from no matter what music carrier;
         2) on no matter what music-reproduction installation;
         3) no matter what budget you might have in mind.

         Three points worth considering, don’t you think?


Years of casting around, discovering, testing and listening to combination after combination of countless pieces of apparatus – from the comfortably affordable to the painfully expensive – allow us to feel that we’re pretty well placed to debunk a few myths.

The prime myth is “the more expensive, the better”.
Alas, the reverse is often the case. It is not because you have opted for – literally and metaphorically – “weightier” amplifiers that you are guaranteed a better sound.

Other  myths are “the more loudspeakers per box or the more expensive the box, the better”; “the thicker and more expensive the wiring, the  better”. Simply not true.

Always remember that the design label or design beauty – however seductive – is no guarantee of a better sound.  ..… disappointment on this score is widespread! Moreover, the “big” names and labels do not necessarily produce the most musical apparatus.

And never forget that the specialist publications share common cause with the manufacturers. Much of the time spent perusing those publications could be better spent on actual, comparative, listening sessions ….. which is where NEW SOUND CENTER – the place to be – comes in!

Here, we’ve made a point of organizing such sessions, running amplifiers costing between 20,000 and 60,000 euros against our LFD amplifiers (costing from 3000 to 5000 euros). Blind-testing has shown the choice invariably falling on the LFDs.


(Without necessarily making the claim, of course, but could it be that NEW SOUND CENTER in Ninove has become the most exclusive High-End outlet in the world?)


Drop by for a session and experience the new,
High-End Musical Reality
for yourself!
We’d be honoured.